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While the St. Louis Zoo in Missouri offers free admission, it still generates revenue through various means to cover its operating costs and remain open. Here are some of the ways the St. Louis Zoo sustains itself financially:

  1. Government Funding: The St. Louis Zoo receives financial support from local and state governments. Public funds contribute to the zoo's budget and help cover a portion of its operating expenses.

  2. Donations and Contributions: The zoo relies on donations and contributions from individuals, corporations, and philanthropic organizations. These financial gifts help support the zoo's operations, maintenance, and conservation efforts.

  3. Membership Programs: The St. Louis Zoo offers membership programs, allowing visitors to become members by paying an annual fee. Memberships provide benefits such as free parking, special access to events, discounts on purchases, and more. The revenue generated from memberships helps sustain the zoo's operations.

  4. Retail and Food Services: The St. Louis Zoo has retail stores and food services within its premises. Visitors can purchase merchandise, souvenirs, and food items during their visit. The revenue generated from these sales contributes to the zoo's financial sustainability.

  5. Special Events and Programs: The zoo organizes various special events, such as fundraisers, concerts, educational programs, and camps. These events often have admission fees or ticket sales, generating revenue for the zoo.

  6. Grants and Sponsorships: The St. Louis Zoo actively pursues grants and sponsorships from foundations, businesses, and organizations. These external sources of funding can support specific projects, exhibits, or conservation initiatives.

It's important to note that while general admission to the St. Louis Zoo is free, there may be charges for some specific attractions or experiences within the zoo, such as rides, animal encounters, or special exhibits. These additional offerings contribute to the zoo's revenue stream.

By employing a combination of government support, donations, memberships, retail and food services, special events, grants, and sponsorships, the St. Louis Zoo can cover its operating expenses and continue to provide free admission to visitors.

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